Function First
The fashion industry is one of the leading threats to the health of our planet and we believe it is time to evolve from a sole focus on sustainable materials to prioritizing sustainable design.
This means designing products to be:
(1) Functional; the ability to be used in multiple ways and for multiple purposes.
(2) High quality; the capacity to perform its function(s) without premature wear and tear.
(3) Timeless; the design shall not be dictated by trends, but rather that of perpetual and classic taste.
(4) Utility; the product should be useful and in many instances, needed to perform a specific action better.
our commitment cont.
We know we can always do better. And as our business grows, we will continue to grow our efforts towards more sustainable business practices. If you have any comments or suggestions, please contact us.